Where difficult conversations become collaborative ones.
Keynotes, corporate training, and negotiation education for leaders, teams, and creative professionals.
Featured By
Victoria Nelson is the founder of Power of the Ask.
A private advisory focused on negotiation, communication, and leadership under pressure.
Power of the Ask supports founders and senior leaders navigating consequential conversations around authority, pay, performance, and boundaries.
The work integrates negotiation strategy and conflict psychology with real-world power dynamics, helping leaders communicate clearly, hold authority, and manage risk when outcomes matter.
What People Are Saying
“Victoria is a highly perceptive and strategic consultant who brings both analytical rigor and deep emotional intelligence to her work.
At a pivotal moment in our growth, she conducted a comprehensive culture assessment that illuminated the structural dynamics shaping our organization — including the inherent tension between midwifery-led care and traditional hospital systems that require intentional alignment to fully support that model. She identified critical internal silos, and clarified how misaligned messaging was contributing to potential patient experience gaps and staff burn out.
Her recommendations were both strategic and actionable, including a shift toward empowered transparency in our brand narrative and the codification of cultural behaviors to ensure consistency across sites. Most importantly, she helped us define which elements of our culture are non-negotiable and how to operationalize them so they can scale alongside a rapidly growing organization.”
— Elaine Purcell, Founder OULA “Victoria was instrumental in helping us successfully originate, negotiate, and close a relatively complex real estate transaction. She brought both analytical rigor and a sharp emotional read of the counterparty, enabling us to navigate key inflection points with clarity and discipline, materially improve our outcome, and maintain conviction at each major decision.
From the outset, she synthesized our diligence into a thoughtful sell-side assessment that informed our bidding and broader negotiation strategy. Throughout the process, she advised on when to press for pricing adjustments, how to reduce misalignment, and how to “codify” the critical terms - well before long-form documentation - to minimize execution risk.
Both strategic and tactical, Victoria’s counsel not only led to a successful outcome, but elevated the transaction from a reactive negotiation into a controlled, well-managed process.”
- Dmitry, Investment Professional